gourmet chocolates with flavours around the world, infused with the spirit of international cinema.
Omi's logomark derives from the cancellation stamp — a means to indicate mail had been sent. This is the visual motif behind Omi, a chocolate brand that revolves around the concept of the souvenir. Flavours can get you a taste of a place, but it's culture we want people to take away from the experience. This underlying theme of experience, travel, and discovery weaves throughout Omi's visual through these three squiggles.
Omi's audience is not interested in convenient store milk chocolate or any fancy chocolate bar. They want Omi because they're open-minded individuals in search of trying new things, understanding flavours, or taking a taste of something across the globe that they can't get elsewhere. Omi is a catalyst and a vehicle for culture and curiosity through film.
Omi associates unique flavours with a film from its respective origins. To use film was for cinema's unique abilities to carry the voice and culture of a place and time — the way people speak, the stories the directors tell, and spirit imbued in its camerawork.