Jess Tat
Jess Tat — visual designer & noodle lover
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Omi

Omi

 

gourmet chocolates with flavours around the world, infused with the spirit of international cinema.

 
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Omi

Omi's logomark derives from the cancellation stamp — a means to indicate mail had been sent. This is the visual motif behind Omi, a chocolate brand that revolves around the concept of the souvenir. Flavours can get you a taste of a place, but it's culture we want people to take away from the experience. This underlying theme of experience, travel, and discovery weaves throughout Omi's visual through these three squiggles.

 
 
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Understanding Audience

Omi's audience is not interested in convenient store milk chocolate or any fancy chocolate bar. They want Omi because they're open-minded individuals in search of trying new things, understanding flavours, or taking a taste of something across the globe that they can't get elsewhere. Omi is a catalyst and a vehicle for culture and curiosity through film.

Omi associates unique flavours with a film from its respective origins. To use film was for cinema's unique abilities to carry the voice and culture of a place and time — the way people speak, the stories the directors tell, and spirit imbued in its camerawork.

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